I love giving people advice. I really do. I love offering practical advice. I love offering helpful advice. I love offering insightful advice. In fact, I offer so much advice it can get me into trouble.

That almost always happens when I offer unsolicited advice. You know the kind. It’s when you’re telling someone about a situation and the other person jumps in with the answer to all...

I spent much of last week prepping the live workshop for wedding planners I’m doing tomorrow (Wednesday, Oct. 14). Over 170 information-filled slides about discovering couples’ real needs with the right questions, tailoring services around those needs, and designing bundles with pricing to nudge their choices in your direction. I’m super excited to share this information with...

Everyone wants to know how to charge more for their services. I mean EVERYone. Well, I don’t know anyone who wants to charge less. 

Recently, I talked with a wedding pro who said that she raised her rates because she was booking a ton (good) but increased them by over 30% (not so good). She’s gone from having the best year ever to the worst on record. 

She...

Is it just me, or are wedding planners working harder than ever? The postponed events seem to create more work because it’s like they’re being planned twice – or even three times. And clients who were already challenging to manage are even more stressed out by the public health risks, ever-evolving guidelines, and changing regulations for specific business types. It’s...

The past month we’ve done our 4-week Joy at Work challenge on Instagram. Our goal was to provide simple activities done every day to tidy up our work lives and discover purpose along the way. The world around us is figuratively and literally ablaze, and our industry sometimes feels like a dumpster fire that won’t go out.

These past four weeks we focused on areas of work where...

My sweet wife, Katy, has to remind me all the time to do a better job of explaining. And she’s 100% right. I get lost in my own head so much that I forget to explain to new people what’s going on here with the advice I offer. 

I’m sorry. Let’s go back up to big-picture level for this post, shall we?

Okay, now that we’re at cruising altitude, I want to make...

Have you heard you’re the average of the five people with whom you spend the most time?

Yeah, me too. Turns out you can find lots of studies on how people influence you, from how happy you are to how much you weigh to how much money you make. It’s not as simple as a “law of averages,” but the general sentiment of how much your environment impacts you is the big...

Last week, I explained how weddings were anything but simple to sell. In fact, they’re incredibly complex with lots of moving pieces over long lengths of time with tons of money and multiple decision-makers involved. 

Y’all. This is about has hard as it gets.

What’s worse is that you’re not a salesperson. You’re good at what you do for your clients, which is...

These past few months I’ve immersed myself in behavioral economics. It’s an emerging field that looks at how people make decisions based on psychology, neuroscience, and socio-cultural influences. Basically, social scientists are exploring how people in the real world make decisions rather than what logicians and philosophers think people should do if they were making...

One of the biggest challenges we face in the wedding world is selling to multiple people. 

I know, sometimes it feels like we’re selling to people with multiple personality disorder. We’ve all run into the prospective client who feels like your best friend when you’re on the phone with her during the discovery call, and then you get that email and you’re like,...