I was on the phone the other day with an event pro who was at a crossroads in his planning company. Let’s call him Doug. He’d been in business for several years but recently things had been pretty slow. Revenues had plateaued, leads weren’t coming in, inquiries ghosted after hearing about pricing. He attended several conferences and workshops each year, took online courses,...
It’s not easy to get better. I’m serious. You have to admit you don’t know everything. Then you have to ask for help. But don’t take it from anyone, because you have to find a great teacher who knows how to get you where you want to go.
Even after you do all these things, the likelihood you’ll do little to nothing good for your business is still high.
Let me ask you a question. It’s a simple one, but hard to answer honestly: Why are you DIYing your business?
Are you DIYing because you’ll get the best results?
Are you DIYing because you’ll save time?
Are you DIYing because you’ll make things easier?
Are you DIYing because you know the way better than others?
I’m not a clairvoyant, but...
You know what’s so silly? Most of us really really really focus on making BIG improvements only one time each year. January 1. Or sometime around then.
For us wedding pros that’s too late. 25% of our clients for the upcoming year will have just gotten engaged but we don’t have any time to get started on our new goals because we’re too busy answering emails about...
It’s the 1st of October. This is where I should start off with an introduction about “how fast the year has flown by” and “can you believe it’s already October?” Or the “the fall colors are about to come out and it’s such a beautiful time of the year.”
Well, there you go. Now that that’s out of the way, let’s get on to the...
Phew. You finally did it.
You completed the colossal effort required for that rebrand you’ve pushed off for so long.
It cost you thousands more than you hoped and took months longer than expected, but at least you’re finally done.
Or so you think.
You can’t measure the success of what you just completed yet. Why? Because you’re not done!
I hear it all the time. It’s sad. I mean, it really makes me sad.
“I’m 80% booked for next year, and it’s still not even engagement season!!”
Now, I know what you’re thinking. A wedding pro way ahead on their booking pace should make me happy. They’re killing it, you think.
Here’s another one: “I’ve only got...
We’ve all been there. Excited, anxious, off-the-charts motivated.
Read a great business book and realize you need to change your entire mindset.
Attend a workshop and hear a speaker who simplifies the answer to what you’ve been struggling with for months.
Listen to a podcast while working out and then stop everything to implement the new BIG idea.
It’s not easy to know where you stand with your business. Are you winning? Are you losing? If so, by how much?
The real question is: How do you know?
Are you looking at how many weddings you have on the books? That’s old news! Why? It’s what economists call a “lagging indicator,” which means it measures the effect of what’s already happened.
When you book a...
We all know testimonials are super important to potential clients. Why? Risk is a huge factor at the end of the decision-making process, and knowing others loved your services makes new buyers feel more confident you’ll do the same for them.
Not all testimonials are the same, though.
You know what I’m talking about:
“Sam was so great to work with and solved all my business...
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