It’s pretty clear that COVID-19 is absolutely killing business in the events industry. You don’t need me to tell you leads have dried up and sales are slow right now. You see it in your inbox every day.

Couples aren’t booking, but they are looking

Online engagement is up up up over the past several weeks, since people are cooped up in their homes. Benchmark data from...

Let’s be real. It’s rough out there. Postponements, negotiations, and cancellations are what’s coming in our inboxes rather than the inquiries we all want to see.

Remember those obnoxious, generic emails you used to get asking about pricing and availability, clearly copied and pasted from the 50 other vendors they emailed or BCC’d with you? You used to hate getting...

“A rising tide lifts all boats.” - Unknown

You’ve heard this saying, but do you know where it comes from? I didn’t either, so I looked it up. 

While it’s unsure when or who coined the term, we do know it was made popular in 1963 by John F. Kennedy in a speech about the general economy. Instead of focusing on one or two or a handful of companies, he said,...

What a crazy month! Anyone else feeling a little like it’s about 2/3 of the way through peak wedding season?

You know, the time when you’re just trying to keep your head on straight and nose above the water line. The time when you lose track of what day of the week or month it is? The time when you’re not sure you can make it the last little bit to reach the end?

But it's only...

We’re all fighting to stay upright with our businesses while the fallout from the pandemic rages outside. It’s hard to be an entrepreneur in good times, but it’s downright scary right now. 

If you’re anything like me, you’re wondering 

• How long will this last?
• What will happen to my clients?
• Will I have enough cash to pay bills? Payroll?
• Will I max out...

Well, it looks like the “new normal” is setting in. Lots of changes in the past week for so many of us, and everything is different than a few weeks ago for all of us. There’s no getting around it: 

Everyone’s professional life is in absolute upheaval. 

Including ours: Katy and I have pushed pause on big projects so we can focus 100% on our clients and...

Wouldn’t it be great if it was business as usual this week? 

But it’s not. And it likely won’t be for weeks to come. 

Things are changing fast – and will continue to for a while

I waited to write this week’s post until Monday night because the situation is developing so quickly. 

On Sunday morning most wedding pros were hoping their March and...

Over the past 42 years I’ve come to realize the strangest things irritate me. Multiple conversations at the table; someone talking to me from a different room across the house; music I don’t know very well playing while I write (I just changed it btw…). Like I said, they’re weird.

Another thing that’s really fired me up since I heard it many years ago is how...

Pssst. Lean in. I wanna tell you a little secret and it works better if you’re closer to the screen. Go ahead. I’ll wait….

Okay, you ready?

Your buyers don’t really want to hear what you have to say. Well, maybe they do…but not until you hear what they have to say. 

Here’s the biggest problem, though: They don’t know what to say. They need your...

Over the past couple weeks you’ve learned how important your people can be to the success in your business. Yes, the planners and venues who are referring you business, but also the clients who love your work so much they want to shout it from the mountain tops – or at least into their best friends’ ears.

I read somewhere that your network is the safety net to catch you when...