The 3 Big Problem Areas for Every Wedding Company

Are you in the wedding industry and not making the kind of money you want? Like I say, welcome to the club.

Today we’re going to talk about where you could be struggling. Forget everything you think you know about why you’re not happy with the results you’re getting. (If you’re that good, hit reply and join my team…I’m always interested in good talent.)...

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Your Wedding Business: A Self-Exam

marketing sales Jan 14, 2020

Last week I recommended not to blindly take someone else’s medicine. What’s hurting your revenue may be different than what they’ve got issues with – and you need to know what’s the problem with your marketing and sales process if you want to get the absolute best solution(s).

Booking more business is simple

I’ve obsessed about making more money for wedding...

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Goals v Activities

goals resolution sales Dec 31, 2019

The new year is nearly here so I guess that means I should write something about goal-setting.

Welp, I’m sorry but that’s not gonna happen today.

Don’t get me wrong, I love a good target to shoot for. Here’s the thing, though:

It’s what you do to reach a goal that’s more important than setting them.

For example, I’d like to lose 25 pounds in 2020. To do...

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If You Want to Grow Sales, Start Here

sales Nov 19, 2019

You want to know a secret?

The key to making more money isn’t only about you or your work. Sure, that’s important. But so many other people are really great to work with, have tons of experience, and provide a really great service/product.

I’m being serious. It’s not enough to showcase beautiful work, make lots of friends in the industry who can refer you clients, and...

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Is it Realistic to Raise Your Prices?

pricing sales Nov 12, 2019

I was talking with a client the other day about the challenges facing her business and I want to share it with you…

Let’s call her Sarah. Sarah’s a photographer in a major Midwest market like Chicago (none of this is true, but I want to include a character so you can enjoy it more.) Sarah called because she wanted to raise her prices and needed my advice on how to do...

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The Single Best Indicator It's Time to Raise Prices

kpi sales Sep 17, 2019

I hear it all the time. It’s sad. I mean, it really makes me sad.
 
“I’m 80% booked for next year, and it’s still not even engagement season!!”
 
Now, I know what you’re thinking. A wedding pro way ahead on their booking pace should make me happy. They’re killing it, you think.
 
Maybe.
 
Here’s another one: “I’ve only got...

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4 Ways to Check the Pulse of Your Business

kpi sales Sep 03, 2019

It’s not easy to know where you stand with your business. Are you winning? Are you losing? If so, by how much?

The real question is: How do you know?

Are you looking at how many weddings you have on the books? That’s old news! Why? It’s what economists call a “lagging indicator,” which means it measures the effect of what’s already happened.

When you book a...

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5 Questions to Get Transformational Testimonials

referrals sales Aug 27, 2019

We all know testimonials are super important to potential clients. Why? Risk is a huge factor at the end of the decision-making process, and knowing others loved your services makes new buyers feel more confident you’ll do the same for them.

Not all testimonials are the same, though.

You know what I’m talking about:

“Sam was so great to work with and solved all my business...

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3 Ways for Raving Fans to Shout About Your Brand

referrals sales Aug 20, 2019

The wedding industry is built on referrals. Studies show time and again how important recommendations are for couples making decisions on their vendors. Testimonials, especially, could push a potential buyer over the line when it comes to choosing you over your competition.
 
But reviews will only get you so far. Social proof is important to reassure nervous buyers, and putting them on your...

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A Simple Idea to Delight Clients – and Get More Referrals

referrals sales Aug 13, 2019

Last week, we talked about how important it is to keep your best clients engaged with your brand. (If you didn’t read the post do it now. I’ll wait…)

 

Put your business on the flywheel instead of dropping new leads through the traditional sales funnel.

 

I hear you. Yeah yeah…In the wedding world it’s hard to get repeat clients (though parents can pay...

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