I spent much of last week prepping the live workshop for wedding planners I’m doing tomorrow (Wednesday, Oct. 14). Over 170 information-filled slides about discovering couples’ real needs with the right questions, tailoring services around those needs, and designing bundles with pricing to nudge their choices in your direction. I’m super excited to share this information with...

Last week, I wrote about how hard it can be to motivate every day for work when we’re all so disoriented with the pandemic, politics and other stressors in our personal or professional lives. Sometimes you just have to put on your shoes and do the hard work you know needs to get done.

I received plenty of positive feedback from the near 3,000 wedding pros on this newsletter. Thank...

Last week I reminded you what you already knew: Blogging is crucial for your business. Especially now that summer proposals are culminating and newly engaged couples are looking at 2021 options – and even 2022 dates!

Regular and well-done blog posts attract an audience to your website where you move them through the buyer’s journey. Let’s remember, sales is about...