Over the past 25 years of selling things to people, I’ve learned a thing or two (well, actually about 439 things) about what potential clients want during the buying experience.
 
Sure, every client is different from the next, but most can be grouped into a handful of different buyer types. I’ve worked with a model based on four communication styles learned through my executive...

Last week I reminded you what you already knew: Blogging is crucial for your business. Especially now that summer proposals are culminating and newly engaged couples are looking at 2021 options – and even 2022 dates!

Regular and well-done blog posts attract an audience to your website where you move them through the buyer’s journey. Let’s remember, sales is about...

It’s pretty clear that COVID-19 is absolutely killing business in the events industry. You don’t need me to tell you leads have dried up and sales are slow right now. You see it in your inbox every day.

Couples aren’t booking, but they are looking

Online engagement is up up up over the past several weeks, since people are cooped up in their homes. Benchmark data from...