Is it just me, or are wedding planners working harder than ever? The postponed events seem to create more work because it’s like they’re being planned twice – or even three times. And clients who were already challenging to manage are even more stressed out by the public health risks, ever-evolving guidelines, and changing regulations for specific business types. It’s...

The past month we’ve done our 4-week Joy at Work challenge on Instagram. Our goal was to provide simple activities done every day to tidy up our work lives and discover purpose along the way. The world around us is figuratively and literally ablaze, and our industry sometimes feels like a dumpster fire that won’t go out.

These past four weeks we focused on areas of work where...

Have you heard you’re the average of the five people with whom you spend the most time?

Yeah, me too. Turns out you can find lots of studies on how people influence you, from how happy you are to how much you weigh to how much money you make. It’s not as simple as a “law of averages,” but the general sentiment of how much your environment impacts you is the big...

These past few months I’ve immersed myself in behavioral economics. It’s an emerging field that looks at how people make decisions based on psychology, neuroscience, and socio-cultural influences. Basically, social scientists are exploring how people in the real world make decisions rather than what logicians and philosophers think people should do if they were making...

Over the past month we’ve talked about blog posts. Maybe not the sexiest topic, but certainly one that’ll help you generate the leads for 2021 and now 2022 that you need to get back what you lost in 2020.

Generating leads from the best potential clients is important – and hard – work. You have to do more than just put in the time. That’s the easy part. You...

Is it just me or has it been hard to motivate over the past couple of months?

Normally, I’m the kind of guy who gets out of bed at 5am on a Monday morning and claps my hands, “Finally! The weekend’s over so I can get back to work!!”

Seriously. I know it’s annoying. Ask my wife, and she’s happy to tell you how annoying it is.

When I was...

Over the past 25 years of selling things to people, I’ve learned a thing or two (well, actually about 439 things) about what potential clients want during the buying experience.
 
Sure, every client is different from the next, but most can be grouped into a handful of different buyer types. I’ve worked with a model based on four communication styles learned through my executive...

I think it’d be great if we could snap our fingers and poof! we’d get what we want. I’d ask for patience, more quality time with my family, and a chance to have a whole-roasted chicken dinner with my mom who passed away about six years ago.

What would you wish for?

Most wedding pros I know are interested in getting more leads for 2021. And I don’t mean...

Everyone wants to know how to charge more for their services. I mean EVERYone. Let me put that another way: I don’t know anyone who wants to charge less. Especially now with COVID-19 wreaking havoc on 2020 clients who are now taking all the 2021 dates!

I’ve talked with many event pros who are considering charging less to make sure 2021 fills in. First, don’t...

I recently read about Carter Racing, a case study presented in business schools across the country over the past 30 years. Students have to decide whether or not to race a fictional car with recent engine problems, but may give them big sponsorship money if they finish in the top five. Do you greenlight the race car knowing it might blow up?

I’m not going to dive into the case...