Everyone wants to know how to charge more for their services. I mean EVERYone. Well, I don’t know anyone who wants to charge less. 

Recently, I talked with a wedding pro who said that she raised her rates because she was booking a ton (good) but increased them by over 30% (not so good). She’s gone from having the best year ever to the worst on record. 

She...

Is it just me, or are wedding planners working harder than ever? The postponed events seem to create more work because it’s like they’re being planned twice – or even three times. And clients who were already challenging to manage are even more stressed out by the public health risks, ever-evolving guidelines, and changing regulations for specific business types. It’s...

I think it’d be great if we could snap our fingers and poof! we’d get what we want. I’d ask for patience, more quality time with my family, and a chance to have a whole-roasted chicken dinner with my mom who passed away about six years ago.

What would you wish for?

Most wedding pros I know are interested in getting more leads for 2021. And I don’t mean...

Everyone wants to know how to charge more for their services. I mean EVERYone. Let me put that another way: I don’t know anyone who wants to charge less. Especially now with COVID-19 wreaking havoc on 2020 clients who are now taking all the 2021 dates!

I’ve talked with many event pros who are considering charging less to make sure 2021 fills in. First, don’t...

Did you hear that? The ding from your phone? Look down and you might be surprised to find that it’s not another invite to a Zoom meeting but an actual wedding inquiry. From a new client, not a current one, who wants to reschedule.

I mean, when did an email that said, “My fiancé and I just got engaged and we’d love to know more about your pricing and...

I was talking with a client the other day about the challenges facing her business and I want to share it with you…

Let’s call her Sarah. Sarah’s a photographer in a major Midwest market like Chicago (none of this is true, but I want to include a character so you can enjoy it more.) Sarah called because she wanted to raise her prices and needed my advice on how to do...