Last week, I explained how weddings were anything but simple to sell. In fact, they’re incredibly complex with lots of moving pieces over long lengths of time with tons of money and multiple decision-makers involved. 

Y’all. This is about has hard as it gets.

What’s worse is that you’re not a salesperson. You’re good at what you do for your clients, which is...

Did you hear that? The ding from your phone? Look down and you might be surprised to find that it’s not another invite to a Zoom meeting but an actual wedding inquiry. From a new client, not a current one, who wants to reschedule.

I mean, when did an email that said, “My fiancé and I just got engaged and we’d love to know more about your pricing and...

I’ve been here before
 
Does anyone else wonder if instead of Instagram it will be TikTok that’s a part of the new normal? Or will we go back to scrolling photos of amazing experiences and destinations instead of giggling over lip syncs?
 
You’re probably thinking, “What?! Sam’s writing about TikTok, now? Times really are crazy and the new normal is anything...

We’re all fighting to stay upright with our businesses while the fallout from the pandemic rages outside. It’s hard to be an entrepreneur in good times, but it’s downright scary right now. 

If you’re anything like me, you’re wondering 

• How long will this last?
• What will happen to my clients?
• Will I have enough cash to pay bills? Payroll?
• Will I max out...

Well, it looks like the “new normal” is setting in. Lots of changes in the past week for so many of us, and everything is different than a few weeks ago for all of us. There’s no getting around it: 

Everyone’s professional life is in absolute upheaval. 

Including ours: Katy and I have pushed pause on big projects so we can focus 100% on our clients and...