I love giving people advice. I really do. I love offering practical advice. I love offering helpful advice. I love offering insightful advice. In fact, I offer so much advice it can get me into trouble.

That almost always happens when I offer unsolicited advice. You know the kind. It’s when you’re telling someone about a situation and the other person jumps in with the answer to all...

Everyone wants to know how to charge more for their services. I mean EVERYone. Well, I don’t know anyone who wants to charge less. 

Recently, I talked with a wedding pro who said that she raised her rates because she was booking a ton (good) but increased them by over 30% (not so good). She’s gone from having the best year ever to the worst on record. 

She...

My sweet wife, Katy, has to remind me all the time to do a better job of explaining. And she’s 100% right. I get lost in my own head so much that I forget to explain to new people what’s going on here with the advice I offer. 

I’m sorry. Let’s go back up to big-picture level for this post, shall we?

Okay, now that we’re at cruising altitude, I want to make...

Last week, I explained how weddings were anything but simple to sell. In fact, they’re incredibly complex with lots of moving pieces over long lengths of time with tons of money and multiple decision-makers involved. 

Y’all. This is about has hard as it gets.

What’s worse is that you’re not a salesperson. You’re good at what you do for your clients, which is...

One of the biggest challenges we face in the wedding world is selling to multiple people. 

I know, sometimes it feels like we’re selling to people with multiple personality disorder. We’ve all run into the prospective client who feels like your best friend when you’re on the phone with her during the discovery call, and then you get that email and you’re like,...

It’s pretty clear that COVID-19 is absolutely killing business in the events industry. You don’t need me to tell you leads have dried up and sales are slow right now. You see it in your inbox every day.

Couples aren’t booking, but they are looking

Online engagement is up up up over the past several weeks, since people are cooped up in their homes. Benchmark data from...

We’re all fighting to stay upright with our businesses while the fallout from the pandemic rages outside. It’s hard to be an entrepreneur in good times, but it’s downright scary right now. 

If you’re anything like me, you’re wondering 

• How long will this last?
• What will happen to my clients?
• Will I have enough cash to pay bills? Payroll?
• Will I max out...

Well, it looks like the “new normal” is setting in. Lots of changes in the past week for so many of us, and everything is different than a few weeks ago for all of us. There’s no getting around it: 

Everyone’s professional life is in absolute upheaval. 

Including ours: Katy and I have pushed pause on big projects so we can focus 100% on our clients and...

Not getting the kind of money you want with your business? Join the club. I talk with hundreds of wedding pros every year and maybe a small handful are satisfied with how much they’re making. 

(Pssssst…many of the ones you look up to also aren’t booking what they want for their businesses. I know, because they call me for help, too.)

So what’s the secret to making...