My sweet wife, Katy, has to remind me all the time to do a better job of explaining. And she’s 100% right. I get lost in my own head so much that I forget to explain to new people what’s going on here with the advice I offer. 

I’m sorry. Let’s go back up to big-picture level for this post, shall we?

Okay, now that we’re at cruising altitude, I want to make...

One of the biggest challenges we face in the wedding world is selling to multiple people. 

I know, sometimes it feels like we’re selling to people with multiple personality disorder. We’ve all run into the prospective client who feels like your best friend when you’re on the phone with her during the discovery call, and then you get that email and you’re like,...