Hope is NOT a Strategy

What is wrong?

Last year, Katy and I were talking about the challenges our clients were facing in their companies. I’d just gotten another call from a wedding pro who wanted to know if their pricing was the reason bookings were down.
I could tell them the answer right away:
Yes and no.
You’ve heard me say it over and again. The price you charge is the...

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Why Confidence Counts More Than Anything

business coaching covid-19 May 19, 2020

I’ve been here before
Does anyone else wonder if instead of Instagram it will be TikTok that’s a part of the new normal? Or will we go back to scrolling photos of amazing experiences and destinations instead of giggling over lip syncs?
You’re probably thinking, “What?! Sam’s writing about TikTok, now? Times really are crazy and the new normal is anything...

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Who’s in Control and What’s Your Commitment?  

leadership May 12, 2020

Is it me, or is it just plain weird out there right now?

After two months in lockdown it’s hard to tell. The immediate business crises seem to have run their courses. Contracts have been rewritten. PPP and EIDL loan applications are in (and many are funded). Rescheduling is a regular part of email correspondence.  

Basically, it feels like the new normal everyone talked about is...

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How Does Your Story End?

covid-19 May 05, 2020

When I was 20 years old, I took a year off from college and rode my bicycle through Europe for four months. 
At least, that’s what I tell people now. 
But the story of what happened wasn’t so certain when I was in the middle of it.
College didn’t go according to plan
I began my freshman year at a top liberal arts university that recruited me to...

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False Beliefs About Websites

advice covid-19 learn website Apr 28, 2020

It’s pretty clear that COVID-19 is absolutely killing business in the events industry. You don’t need me to tell you leads have dried up and sales are slow right now. You see it in your inbox every day.


Couples aren’t booking, but they are looking

Online engagement is up up up over the past several weeks, since people are cooped up in their homes. Benchmark data from...

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How To Make Money With No Inquiries

Let’s be real. It’s rough out there. Postponements, negotiations, and cancellations are what’s coming in our inboxes rather than the inquiries we all want to see.

Remember those obnoxious, generic emails you used to get asking about pricing and availability, clearly copied and pasted from the 50 other vendors they emailed or BCC’d with you? You used to hate getting...

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3 Traits to Stay Afloat in any Crisis

Uncategorized Apr 14, 2020

“A rising tide lifts all boats.” - Unknown

You’ve heard this saying, but do you know where it comes from? I didn’t either, so I looked it up. 

While it’s unsure when or who coined the term, we do know it was made popular in 1963 by John F. Kennedy in a speech about the general economy. Instead of focusing on one or two or a handful of companies, he said,...

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Are You Ready To Get Back To Business?

Uncategorized Apr 07, 2020

What a crazy month! Anyone else feeling a little like it’s about 2/3 of the way through peak wedding season?

You know, the time when you’re just trying to keep your head on straight and nose above the water line. The time when you lose track of what day of the week or month it is? The time when you’re not sure you can make it the last little bit to reach the end?

But it's only...

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Stop Freelancing And Start Owning Your Company

We’re all fighting to stay upright with our businesses while the fallout from the pandemic rages outside. It’s hard to be an entrepreneur in good times, but it’s downright scary right now. 

If you’re anything like me, you’re wondering 

  • How long will this last?
  • What will happen to my clients?
  • Will I have enough cash to pay bills? Payroll?
  • Will I max out...
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Free Group Coaching for Wedding Pros

Well, it looks like the “new normal” is setting in. Lots of changes in the past week for so many of us, and everything is different than a few weeks ago for all of us. There’s no getting around it: 

Everyone’s professional life is in absolute upheaval. 

Including ours: Katy and I have pushed pause on big projects so we can focus 100% on our clients and...

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