It’s the 1^st of October. This is where I should start off with an introduction about “how fast the year has flown by” and “can you believe it’s already October?” Or the “the fall colors are about to come out and it’s such a beautiful time of the year.”
 
Well, there you go. Now that that’s out of the way, let’s get on to the...

Phew. You finally did it.
 
You completed the colossal effort required for that rebrand you’ve pushed off for so long.
 
It cost you thousands more than you hoped and took months longer than expected, but at least you’re finally done.
 
Or so you think.
 
You can’t measure the success of what you just completed yet. Why? Because you’re not done!
 
...

I hear it all the time. It’s sad. I mean, it really makes me sad.
 
“I’m 80% booked for next year, and it’s still not even engagement season!!”
 
Now, I know what you’re thinking. A wedding pro way ahead on their booking pace should make me happy. They’re killing it, you think.
 
Maybe.
 
Here’s another one: “I’ve only got...

We’ve all been there. Excited, anxious, off-the-charts motivated.
 
Read a great business book and realize you need to change your entire mindset.
 
Attend a workshop and hear a speaker who simplifies the answer to what you’ve been struggling with for months.
 
Listen to a podcast while working out and then stop everything to implement the new BIG idea.
 
You learn...

It’s not easy to know where you stand with your business. Are you winning? Are you losing? If so, by how much?

The real question is: How do you know?

Are you looking at how many weddings you have on the books? That’s old news! Why? It’s what economists call a “lagging indicator,” which means it measures the effect of what’s already happened.

When you book a...

We all know testimonials are super important to potential clients. Why? Risk is a huge factor at the end of the decision-making process, and knowing others loved your services makes new buyers feel more confident you’ll do the same for them.

Not all testimonials are the same, though.

You know what I’m talking about:

“Sam was so great to work with and solved all my business...

The wedding industry is built on referrals. Studies show time and again how important recommendations are for couples making decisions on their vendors. Testimonials, especially, could push a potential buyer over the line when it comes to choosing you over your competition.
 
But reviews will only get you so far. Social proof is important to reassure nervous buyers, and putting them on your...

Last week, we talked about how important it is to keep your best clients engaged with your brand. (If you didn’t read the post do it now. I’ll wait…)

Put your business on the flywheel instead of dropping new leads through the traditional sales funnel.

I hear you. Yeah yeah…In the wedding world it’s hard to get repeat clients (though parents can pay...

The talk of sales and marketing funnels may have finally reached a tipping point…and are now going down the drain!

I couldn’t be happier. Now, we get to focus on what really matters.

Clients.

The problem with the funnel approach is that you have to keep pouring in at the top to get a little bit out of the bottom. What nobody tells you is that you’re leaking leads out of the...

Sorry.
 
It’s true.
 
You think you’re busy? I believe you. I trust you’re working hard, putting in the hours.
 
But you aren’t THAT busy. You aren’t so busy that you can’t take inquiries from next year’s couples.
 
You know why?
 
1 in 5 of your 2020 clients will get engaged in July and August of this year.
 
Most couples wait about...