I hear it all the time. It’s sad. I mean, it really makes me sad.
“I’m 80% booked for next year, and it’s still not even engagement season!!”
Now, I know what you’re thinking. A wedding pro way ahead on their booking pace should make me happy. They’re killing it, you think.
Here’s another one: “I’ve only got...
It’s not easy to know where you stand with your business. Are you winning? Are you losing? If so, by how much?
The real question is: How do you know?
Are you looking at how many weddings you have on the books? That’s old news! Why? It’s what economists call a “lagging indicator,” which means it measures the effect of what’s already happened.
When you book a...
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