Want to sell weddings without sounding sales-y?

YES! Show Me How

A Guide to Grow Sales

You didn't get into the wedding industry because you love sales. Up till now, you've had luck, natural talent, connections or charisma on your side. Want to know a secret? What got you here won't get you where you want to go. Self-taught pros need help from an expert if you want revenues to keep climbing. That's where I step in. Learn from a proven sales leader in one of three ways:

Live Sales Coaching

Become a stellar sales pro in as little as 60-minutes per month with deep-dive webinars that grow skills in key areas for success

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Online Courses

Learn from four two-hour courses that give you the skills, confidence and step-by-step process to sell like a pro

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1:1 Mentoring

Receive personalized direction and support that comes with individual coaching sessions

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Next Live Sales Coaching Webinar

Join us for the next live sales coaching on September 10th at 9am PDT.









"Sam takes complex sales information and makes it easy to understand by walking people through it in simple terms. The how-tos he offers can be applied to the next sales meeting."

Eric Kelley
Top Photographer by Martha Stewart and Harper's Bazaar

Wedding Industry Specific

The sales direction you'll receive is created from a wedding professional (me) for other wedding professionals (you). This isn't a bunch of general sales theory tweaked to make a little sense of brides and grooms. You deserve targeted advice, not general.

Your road map to success is based on wedding couple's buyer psychology. We all know selling wedding weddings is different than other services, and what I teach you is directed at this 100% of the time. 

I only work with wedging pros (not creatives in general), so you know you're my priority and not an after-thought. 

"Sam walks me through the nuts and bolts of what I need to do with my pricing and sales work. He’s made it easy to understand and use with prospective clients."

Jacqueline Hill
PartySlate Top 50 Event Planners

Proven How-Tos

You'll get more than theory when you learn my methods. While I've read dozens of books on sales, marketing, buyer's psychology, and decision-making, what you pick up won't be what you can get from reading a book. I take what I've learned and combine it with a healthy dose of real-world application. 

I'll start with the big-picture, bring in a general strategy, and then provide a specific path forward for you to take with your business. You get multiple perspective and levels of detail so you can pick and choose what's going to work best for you.

The work I'm sharing has worked to grow revenues for my one-on-one clients and workshop attendees all over the country.

"Sam has the most amazing advice when it comes to pricing and creating a plan for revenue."

Sylvie Gil
Top Photographer by Brides, Harper’s Bazaar, and Martha Stewart

Real-World Expertise

Many wedding sales "experts" don't actually have any experience selling to brides and grooms. I bring over 15 years' worth in the industry selling venues, catering, planning, design, and floral.

My approach focuses on what's worked for me and my teams in the wedding world. We've sold over $50mm in wedding revenue to clients in the past decade using the same principles I teach you.

I also incorporate what's worked with my one-on-one clients who cover every field in every market in every segment, so you know the information you get is 100% relevant for today's wedding clients.


"I cannot recommend Sam’s expertise and business-savvy advice enough. He has a way of looking at things from the most granular to the most grand overhead view and is able to break down the necessary steps to take your business to the next level. I leave every conversation with Sam with an immediate take-away that I'm able to implement directly into my business, without any of the usual fluff you experience from other mentors in the industry. Sam should be your go-to guy when you're ready to step things up."

Brian Leahy
Top Wedding Photographer California Wedding Day and 2019 The Knot Pro Educator

Not sure where to start?

Sign up for live sales coaching for only $63/month to see how your sales experience can be transformed in just one hour per month.


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Join the Waitlist for Self-Paced Sales Courses

In the coming weeks, we'll be rolling out the online sales courses for your to move through at your own pace.