Sell without Sounding Sales-y

Unassuming sales and marketing skills from proven industry experts

You didn't get into the wedding industry because you love to sell. You've had some luck, natural talent, connections and charisma on your side. But what got you here won't get you where you want to go. So, how do you get better at selling yourself?

Online Courses

Self-paced, step-by-step courses on how to create an extraordinary sales experience. Rewind, pause & practice along the way.

Learn More

Group Learning Community

Join other event pros every month who get direction on sales and marketing from expert guides Katy and Sam.

Learn More

1:1 Mentoring

Immersive, guided, one-on-one work to solve your toughest challenges - 100% tailored to your business goals.

Learn More

"Sam takes complex sales information and makes it easy to understand by walking people through it in simple terms. The how-tos he offers can be applied to the next sales meeting."

Eric Kelley
Top Photographer by Martha Stewart and Harper's Bazaar

Isn't it time you got back to doing what you love?

You didn't start your company because you wanted more stress. No, you wanted more time doing what you love.

And you're great on the wedding day. Your work is awesome - impeccable really.

But what about when potential clients inquire? How great is your work then?

It doesn't matter how good you are on the wedding day if you can't convince people to book you in the first place!

Do you know what it takes to provide an extraordinary sales experience? Well, you'll need to figure it out if you want to compete. Especially with those who are cheaper than you.

AND when you've mastered the sales experience, that's when you get to start charging higher rates & booking more clients.


"Sam walks me through the nuts and bolts of what I need to do with my pricing and sales work. He’s made it easy to understand and use with prospective clients."

Jacqueline Hill
PartySlate Top 50 Event Planners

Do you know what you're supposed to do when someone lands on your website?

When they hit send on the contact form? When you hop on the phone? When you send a proposal?

When they say the pricing is too high?

Don't let first-time buyers control the experience. You're the pro - not them. You need to lead the sales experience.

And it's not just about what you give them. It's also about when you give it to them.

Do you know how to guide them along on the journey?

"Sam has the most amazing advice when it comes to pricing and creating a plan for revenue."

Sylvie Gil
Top Photographer by Brides, Harper’s Bazaar, and Martha Stewart

 Do you recommend DIY approaches to your clients?

So, why would you DIY growth strategies for your own business? 

  • You could read a few books on sales, but good luck applying what you learn to the one-of-a-kind world of selling weddings.
  • You could attend a workshop, but you can't transform your sales process after listening to a pricing talk for 30-45 minutes.
  • You could hire a coach, but does she have experience in WEDDING SALES? Has she ever sold a wedding even?
  • You could learn from a mentor, but are they tailoring the approach to your business - or just teaching you what worked for theirs?

Stop fumbling around with your livelihood. Get direction from someone whose been on the path & knows the way.


Not sure where to start?

The learning community is 100% the best place to begin your journey to become an expert salesperson for your event company.


50% Complete

Join the Waitlist for Self-Paced Sales Courses

In the coming weeks, we'll be rolling out the online sales courses for your to move through at your own pace.