Sales Coaching for Wedding Pros

It's hard to build revenues, especially when you don't have a background in sales and marketing. You need simple strategies, easy techniques, and proven approaches to convert more pieces of business and be ready to deliver.

Get a Guide to Grow Your Sales

We aren’t born knowing everything. The best pros seek knowledge from experts who can guide them to where they want to go. If your sales work is self-taught or you do it only because as an entrepreneur you have to, why not take advantage of 20 years of sales and marketing experience to get you going in the right direction?

Live Sales Coaching

Join a group of like-minded wedding pros who want to improve sales with tactical advice and easy-to-apply how-tos. We'll spend time on monthly sessions going over sales strategies and techniques using real-life examples from the community. You'll get specifics you need to close more business with the prospects you're facing now. Join you first compass coaching session and see if you gain what you're looking for.

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Self-Paced Guide

Not all learning has to be boring!  These online courses walk you through all the aspects of sales and marketing you'll need to make more money with your wedding business. Each course brings a new area to master, making the entire instructional experience like attending a full workshop over several months. A great way to learn for those who like structure and guidance without a lot of expense.

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Deep-Dive Courses

If you're ready to dive into a specific sales area like how to create compelling proposals or conducting effective discovery meetings, check out the full courses available in the library. Each stage of the buyer's journey is covered in detail so you can develop the skillset you need to convert more business at each step of the way. Made for those who are ready to master one area at a time as they learn to book more business.

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"Sam takes complex sales information and makes it easy to understand by walking people through it in simple terms. The how-tos he offers can be applied to the next sales meeting."

Eric Kelley
Top Photographer by Martha Stewart and Harper's Bazaar

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Live Sales Coaching FAQ

You'll get how-tos to book more wedding couples. I'll discuss strategies, tactics, tips, tricks, techniques, values, and approaches that work specifically for wedding pros.

The live sales coaching is directed at wedding pros - all fields, all markets, all segments (eg. premium, budget, luxury), and all experience levels. Almost zero wedding pros have proper sales training. If you're self-taught or an entrepreneur who's selling out of necessity, this is a great place to get going in the right direction.

The focus of every live webinar will be how to sell more weddings. We'll discuss:

  • Pricing
  • Negotiations
  • Building value
  • Sales discovery
  • Compelling proposals
  • Follow-ups
  • Initial responses
  • Relationship sales
  • Buyer's journey
  • Buyer personas

Two-hour live webinar with coaching materials before and after the session.

One time each month.

All sessions are recorded and available for playback at your convenience.

No. Live sales coaching is monthly.

No. The sessions will move around to different dates and times each month.

Get Live Sales Coaching

Sign up for the first month free to see how your sales process can be transformed each month with two hours of instruction.

Wedding Industry Specific

The sales direction you'll receive is created from a wedding professional (me) for other wedding professionals (you). This isn't a bunch of general sales theory tweaked to make a little sense of brides and grooms. You deserve targeted advice, not general.

Your road map to success is based on wedding couple's buyer psychology. We all know selling wedding weddings is different than other services, and what I teach you is directed at this 100% of the time. 

I only work with wedging pros (not creatives in general), so you know you're my priority and not an after-thought. 

"Sam walks me through the nuts and bolts of what I need to do with my pricing and sales work. He’s made it easy to understand and use with prospective clients."

Jacqueline Hill
PartySlate Top 50 Event Planners

Proven How-Tos

You'll get more than theory when you learn my methods. While I've read dozens of books on sales, marketing, buyer's psychology, and decision-making, what you pick up won't be what you can get from reading a book. I take what I've learned and combine it with a healthy dose of real-world application. 

I'll start with the big-picture, bring in a general strategy, and then provide a specific path forward for you to take with your business. You get multiple perspective and levels of detail so you can pick and choose what's going to work best for you.

The work I'm sharing has worked to grow revenues for my one-on-one clients and workshop attendees all over the country.

"Sam has the most amazing advice when it comes to pricing and creating a plan for revenue."

Sylvie Gil
Top Photographer by Brides, Harper’s Bazaar, and Martha Stewart

Real-World Expertise

Many wedding sales "experts" don't actually have any experience selling to brides and grooms. I bring over 15 years' worth in the industry selling venues, catering, planning, design, and floral.

My approach focuses on what's worked for me and my teams in the wedding world. We've sold over $50mm in wedding revenue to clients in the past decade using the same principles I teach you.

I also incorporate what's worked with my one-on-one clients who cover every field in every market in every segment, so you know the information you get is 100% relevant for today's wedding clients.


"I cannot recommend Sam’s expertise and business-savvy advice enough. He has a way of looking at things from the most granular to the most grand overhead view and is able to break down the necessary steps to take your business to the next level. I leave every conversation with Sam with an immediate take-away that I'm able to implement directly into my business, without any of the usual fluff you experience from other mentors in the industry. With his incredibly knowledgable background in pricing structures, high-level sales, and business-building strategies, Sam should be your go-to guy when you're ready to step things up."

Brian Leahy
Top Wedding Photographer California Wedding Day and 2019 The Knot Pro Educator

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Join the Waitlist for Self-Paced Sales Courses

In the coming weeks, we'll be rolling out the online sales courses for your to move through at your own pace.