Ready to go from solopreneur to small-business owner?

It’s fun to be your own boss. But it’s hard to work alone and being the boss means you run the show all by yourself.

All the time. Every day.

Let’s be honest:

If you’re like most event pros it gets a little lonely.

Heading the right way with your strategy
Focusing on the most important areas to improve
Following approaches that’ll work for your business
Developing the right skills to reach your fullest potential

Reach success faster by learning from others’ mistakes...

...rather than your own

"But I belong to FB groups with people who give me lots of ideas and support."

- YOU

Let’s be honest

a) You can’t learn what you need to run a business from a Facebook group,

because

b) the other members of the group are probably only a little less lost than you,

and

c) those groups started out helpful but now feel toxic.

You don’t want more ideas, you want to take action. You don’t want to learn from peers, you want experts. You don’t want a course or a workshop, you want to make learning a lifelong habit.

If you want to feel confident you have to be competent

WELCOME TO IDEACTION COMMUNITY

A place to learn skills and develop strategies for your event business

During the coronavirus outbreak we helped more than 500 event pros through free group coaching over an 8-week period. Every week we covered a new topic to address the immediate concerns on everyone’s minds - and provide the kind of comfort that made it easier to sleep at night.

One of the many silver linings from our pandemic experience is the need for a virtual learning environment where you can make sure you’re getting:

Take the straightest, fastest route to success rather than wandering around in circles

Proven to grow your business even during tough times like we're seeing with COVID-19

Spend your time on areas that produce real results you can see with clients

Stay on the path so you don't get lost - or side-tracked by the shiny objects

Actually get the work done instead of procrastinating without being called out

Get motivated week after week even though you know it's tough to keep going

We want to be very clear. This is NOT:

This isn’t a weekly Zoom call with on-demand Voxer support masquerading as a “mastermind.”
We don’t think this has to be limited to 10 or 20 people (and therefore "exclusive") to be valuable for members.
And we’re not charging you $5,000+ for it either, because we don’t believe you have to spend a bunch of money to “show you're committed.”

"Sam is one of the best business presenters I have seen in the events industry. He uses his real-world experience to help leading event professionals across the country optimize their pricing strategy, increase sales and create scalable processes. His straightforward style and storytelling make sessions engaging and fun."

Julie Roth Novack
PartySlate Founder/CEO

Ideaction Community includes:

Group Coaching Sessions

Monthly sessions including negotiations, custom proposals, pricing, developing trust, website copy, discovery calls, and objections.
Interviews with the best in the business. Past guests include: Imoni Events, Lindsay Landman, Holly Chapple, Julian Leaver, Cole Drake, Calluna Events and others.
Regular business book club to learn together. Titles include "Invisible Influence," "Range," and "Inked."

Let's Do This!

Templates and Resources

Get access to a mini treasure trove of spreadsheets, infographics, report forms, and cheat sheets to give you the side door to success. Samples include

21 questions to ask on a call
Pro tips for testimonials
Buyer Type cheat sheet
And more...

I'm Ready!

Special Access to Programs

Early-bird opportunities for our immersive sales workshop
Chance to win a 300-point website review every month
10-25% discounts on hourly coaching services, website audits, and online courses

Sign Me Up!

Starting as low as $29/month

We get it. Times are tough and every dollar counts. That's why we're coming up with a high-value option at a low-dollar starting price. The only other expense is $99 to sign up.

APPALACHIANS

$29

PER MONTH

1x/monthly group coaching session

Unlimited access to replays and past coaching sessions (35+ hours)

Let's Go!

Jedi-Mind-Trick Happening Here

ROCKIES

$49

PER MONTH

1x/monthly 2hr group coaching session

1x/monthly 2hr Ideaction book club

Unlimited access to replays and past coaching sessions

Unlimited access to past book club sessions and Sam's private reading list reviews

Access to template and download library

Early-bird opportunities for limited-seat sales workshops

I Want This!

HIMALAYAS

$79

PER MONTH

1x/monthly 2hr group coaching session

1x/monthly 2hr Ideaction book club

1x/monthly 2hr pro interview

Unlimited access to replays and past coaching sessions (35+ hours)

Unlimited access to past book club sessions and Sam's private reading list reviews

Unlimited access to replays and past pro interviews (9+ hours)

Access to template and download library

Early-bird opportunities for limited-seat sales workshops

Entry for free website review each month

Discounts on select services

I'm Ready!

100% Guarantee

If you’re not satisfied with your membership you can cancel anytime with no cancellation fees, because there's no long-term commitment. And if you cancel within the first month we’ll even refund your registration fee.

That's up to 6 hours of new content EVERY MONTH

Plus unlimited access to 45+ hours of sales and website coaching replays, free templates, and discounted services

Ready to join our community and learn how to own your business instead of it owning you?

I'm Ready!

Next Live Group Coaching

00

DAYS

00

HOURS

00

MINS

00

SECS

Committing to anything is tough, because it's not easy to say,

"I need help."

If you want a sneak peek to see what it's like to learn from us...

Watch a Replay!

"Sam walks me through the nuts and bolts of what I need to do with my pricing and sales work. He’s made it easy to understand and use with prospective clients."

Jacqueline Hill
PartySlate Top 50 Event Planners, Special Event Top 25 Event Pros to Watch

"Sam’s approach to sales, marketing and client communication gave me a whole new insight. I have seen amazing results in my business, and have transformed many leads to bookings using his methods and techniques."

Ava Belle
International Beauty Stylist

"Sam and I talked about pricing and he gave me the tactics to book more business during non-peak periods. I’ve seen huge and immediate increases in revenues using his methods."

Eric Kelley
Top Photographer by Martha Stewart and Harper’s Bazaar

"“Sam’s personable and honest demeanor makes it easy to take advice and direction from him. His knowledge in sales tactics, team management, operations and business development have really changed the way I look at my own business. He has made me grow as a business woman and entrepreneur.”"

Clara Hough
House of Hough, Linen Rentals, The Knot Pro Educator, Houston Business Journal 40 under 40

"Sam presented a comprehensive strategy for how to capture a sale. His presentation flowed easily and provided easy take away points. I highly recommend him to other wedding groups and feel that his subject is valuable to anyone in the wedding business!"

Emily Campbell
Emily Campbell, President Colorado WIPA, 2019 The Knot Pro Educator, and Bella Design & Planning

Frequently Asked Questions

Is this more of the same stuff I learned on the free COVID-19 coaching?

Yes and no. Yes, we’ll talk about topics for event pros only. Yes, we’ll primarily talk about sales and marketing. Yes, we’ll answer questions live. Yes, we’ll mix in strategy with specifics.

And yes, we’ll talk about COVID-19 when it matters.

But the coaching we’re doing for Ideaction Community is really about how to build your business for the future, not just respond to the current crisis.

What kind of topics will you cover in the coaching?

Areas we’ll dive deeply into include:

What kinds of templates will you provide?

Sample discovery questions for phone consultations
Sales reports to see what’s working and what needs fixing
Testimonials questions and techniques
Budgeting spreadsheets
Buyer type cheat sheets
Buyer’s journey cheat sheets
Many others as we drip them into the system

What kinds of pros will you feature on the interviews and panels?

Some of the best in the business. Past guests include:

Sarah Drake of Cole Drake
Jenni Thye of Imoni Events
Heather Dwight of Calluna Events
Melissa Haggen of Melissa Fancy
Holly Chapple of Holly Heider Chapple Flowers
Eatherley Schultz of Floressence Flowers
Lindsay Landman of Lindsay Landman Events
Jennifer Cole of Jennifer Cole Flowers
Nyachia Knight of NKT Events
Robin Baab Olagasco of RMBO Collective
Amy Zaroff of Amy Zaroff Events
Julian Leaver of Julian Leaver Events
Stephanie Cain - Freelance Columnist
Natalie Denyse of In Good Company PR
Anja Winikka of Editor in Chief Media

I’m in luxury. Is this for me?

Yes. Katy and I have worked in luxury since 1997 and 2001 respectively. The methods we discuss are based on what we know works for complex sales transactions, luxury included. Our coaching clients include many who charge well into the five-figures for photography and planning, and many clients are on “the lists” that everyone knows.

What fields is this for?

All fields. We work with a lot of photographers, planners, floral designers, stationers, beauty stylists, venues, rental companies, design and décor, and videographers. If you don’t see your field on the list, rest assured: This will work for you.

What if I can’t make the lives?

All good. We’ll post replays in the video library.

Is the video library only filled with the free stuff I’ve seen about COVID-19?

No. We’ve done about 35 total hours of webinars and over 9 hours of interviews and panels total. You’ll find more content NOT about COVID-19 than about it.

What if I want to upgrade the tier I’m in?

Great. Just let us know and we’ll take care of it for you.

What kinds of discounts are included in the top package?

10% off hourly coaching

10% off website evaluations

25% off online courses

What does “early-bird access” for the workshops get me?

First chance at the workshop seats when we release them. We have only 12-15 seats and will do six or so workshops each year (that’s the plan for when things pick back up). We have dozens of pros who’ve expressed interest but you’ll move to the front of the line.

What’s with the book club?

We’ll do a book each month that relates to sales, marketing, buyer psychology, leadership, productivity, writing, biographies and other topics. We’ll hop on a Zoom call to discuss guided questions and also how to apply the lessons learned to your business and work flows.

Starting as low as $29/month

We get it. Times are tough and every dollar counts. That's why we're coming up with a high-value option at a low-dollar starting price. The only other expense is $99 to sign up.