Why You Should Stop Annoying Wedding Planners

leads sales Feb 11, 2020

Growing revenue is a (partly) numbers game. The more leads you get the more likely you are to hit your goals. 

But it’s not that simple. 

Think of all those people looking around your website. You probably have a ton every year who drop by, browse for a bit, and then take off (because you don’t have any content on your site to engage them, but that’s a different...

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The First Step To Booking More Couples In 2020

sales Feb 04, 2020

Last week I wrote about skill stacking. The idea is to reverse engineer what you’ve got to be great at if you want to see success with your business – and then build those skills on top of each other to reach your goals.

But what do you need to get good at?

In the coming weeks I’ll share core capabilities you need to master if you want to book the right kinds of clients. Most...

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Self-Stack Your Way to Success

habits self stack success Jan 28, 2020

If you haven’t heard of “habit stacking” you should look into it immediately – or sooner.

My favorite (and easy and interesting to read) book that goes over some techniques with habit stacking is “Atomic Habits” by James Clear. (It’ll change so much about your daily living it’s ridiculous. Get it now – and actually read it, don’t just...

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The 3 Big Problem Areas for Every Wedding Company

Are you in the wedding industry and not making the kind of money you want? Like I say, welcome to the club.

Today we’re going to talk about where you could be struggling. Forget everything you think you know about why you’re not happy with the results you’re getting. (If you’re that good, hit reply and join my team…I’m always interested in good talent.)...

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Your Wedding Business: A Self-Exam

marketing sales Jan 14, 2020

Last week I recommended not to blindly take someone else’s medicine. What’s hurting your revenue may be different than what they’ve got issues with – and you need to know what’s the problem with your marketing and sales process if you want to get the absolute best solution(s).

Booking more business is simple

I’ve obsessed about making more money for wedding...

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Stop Taking Bad Advice

advice struggling Jan 07, 2020

Not getting the kind of money you want with your business? Join the club. I talk with hundreds of wedding pros every year and maybe a small handful are satisfied with how much they’re making. 

(Pssssst…many of the ones you look up to also aren’t booking what they want for their businesses. I know, because they call me for help, too.)

So what’s the secret to making...

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Goals v Activities

goals resolution sales Dec 31, 2019

The new year is nearly here so I guess that means I should write something about goal-setting.

Welp, I’m sorry but that’s not gonna happen today.

Don’t get me wrong, I love a good target to shoot for. Here’s the thing, though:

It’s what you do to reach a goal that’s more important than setting them.

For example, I’d like to lose 25 pounds in 2020. To do...

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Top 10 Takeaways from Engage!19 Nizuc - Part One

I've had the pleasure of attending 12 Engage! Luxury Wedding Business Summits. It’s hard to find a more immersive three days in our industry for inspiration, education and networking – and Kathryn, Rebecca and Team imagined an incredible atmosphere in Cancun last week.
 
Like most of you, I do my best thinking out of the office. Engage! is the perfect setting to...

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Stop Featuring Dumping and Start Connecting with Clients

benefits features marketing Dec 10, 2019

“I provide 8 hours of coverage, a second shooter, and an engagement session.” – You

“I offer full-service planning with unlimited email communication and meetings and two coordinators on the day-of.” – You

“We have a 23,000 square foot ballroom with attached cocktail reception space you can use for 10 hours.” – You

“I shoot fine art...

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