Mere Exposure Effect
Jun 16, 2020
If you missed it, we started a book club through our new Ideaction Community. Each month I pick a book with big-picture ideas that we can put into action with event businesses. This month we’re reading Jonah Berger’s Invisible Influence, which is about the simple and subtle ways others’ behavior affects us.
While we started reading it last month for business purposes, I...
