Mere Exposure Effect

If you missed it, we started a book club through our new Ideaction Community. Each month I pick a book with big-picture ideas that we can put into action with event businesses. This month we’re reading Jonah Berger’s Invisible Influence, which is about the simple and subtle ways others’ behavior affects us.
 
While we started reading it last month for business purposes, I...

Continue Reading...

Where is Your Moral Compass Taking You?

Katy and I were talking about what to write this week in the newsletter and I told her how conflicted I was about writing blog posts while still trying to listen and learn. I don’t want to create more noise in the conversation by trying to produce optics that support my beliefs, but I also don’t want people to question where I stand on important issues.

 

I have been, still am,...

Continue Reading...
Close

50% Complete

Join the Waitlist for Self-Paced Sales Courses

In the coming weeks, we'll be rolling out the online sales courses for your to move through at your own pace.