Hope is NOT a Strategy
May 26, 2020
What is wrong?
Last year, Katy and I were talking about the challenges our clients were facing in their companies. I’d just gotten another call from a wedding pro who wanted to know if their pricing was the reason bookings were down.
I could tell them the answer right away:
Yes and no.
You’ve heard me say it over and again. The price you charge is the...
