What is wrong?

Last year, Katy and I were talking about the challenges our clients were facing in their companies. I’d just gotten another call from a wedding pro who wanted to know if their pricing was the reason bookings were down.
 
I could tell them the answer right away:
 
Yes and no.
 
You’ve heard me say it over and again. The price you charge is the measure of all the work you’ve done bef...