Last week I shared two things that probably surprised you:

1. Stop wasting so much time trying to get leads from IG

2. Leave planners alone and seek referrals elsewhere

I want to be clear. I’m not saying to abandon all efforts in these areas. No way! Just be cautious of the law of diminishing returns.

If you’re like most wedding pros I work with you’re neglecting the single...

Growing revenue is a (partly) numbers game. The more leads you get the more likely you are to hit your goals. 

But it’s not that simple. 

Think of all those people looking around your website. You probably have a ton every year who drop by, browse for a bit, and then take off (because you don’t have any content on your site to engage them, but that’s a different...

Last week I wrote about skill stacking. The idea is to reverse engineer what you’ve got to be great at if you want to see success with your business – and then build those skills on top of each other to reach your goals.

But what do you need to get good at?

In the coming weeks I’ll share core capabilities you need to master if you want to book the right kinds of clients. Most...

If you haven’t heard of “habit stacking” you should look into it immediately – or sooner.

My favorite (and easy and interesting to read) book that goes over some techniques with habit stacking is “Atomic Habits” by James Clear. (It’ll change so much about your daily living it’s ridiculous. Get it now – and actually read it, don’t just...

Are you in the wedding industry and not making the kind of money you want? Like I say, welcome to the club.

Today we’re going to talk about where you could be struggling. Forget everything you think you know about why you’re not happy with the results you’re getting. (If you’re that good, hit reply and join my team…I’m always interested in good talent.)...

Last week I recommended not to blindly take someone else’s medicine. What’s hurting your revenue may be different than what they’ve got issues with – and you need to know what’s the problem with your marketing and sales process if you want to get the absolute best solution(s).

Booking more business is simple

I’ve obsessed about making more money for wedding...

Not getting the kind of money you want with your business? Join the club. I talk with hundreds of wedding pros every year and maybe a small handful are satisfied with how much they’re making. 

(Pssssst…many of the ones you look up to also aren’t booking what they want for their businesses. I know, because they call me for help, too.)

So what’s the secret to making...

The new year is nearly here so I guess that means I should write something about goal-setting.

Welp, I’m sorry but that’s not gonna happen today.

Don’t get me wrong, I love a good target to shoot for. Here’s the thing, though:

It’s what you do to reach a goal that’s more important than setting them.

For example, I’d like to lose 25 pounds in 2020. To do...

Hopefully you read the post from last week. If not, start here.

Otherwise, keep on reading for #s 6-10 of my Engage!19 Nizuc Top 10 Takeaways.

1. Learn from the best teachers in other fields
2. Pay attention to the people paying attention to you
3. Generalists Fail
4. Ask the right questions to get the best answers
5. You're only as good as what...

I've had the pleasure of attending 12 Engage! Luxury Wedding Business Summits. It’s hard to find a more immersive three days in our industry for inspiration, education and networking – and Kathryn, Rebecca and Team imagined an incredible atmosphere in Cancun last week.
 
Like most of you, I do my best thinking out of the office. Engage! is the perfect setting to...