Last week I shared two things that probably surprised you:
Stop wasting so much time trying to get leads from IG
Leave planners alone and seek referrals elsewhere
I want to be clear. I’m not saying to abandon all efforts in these areas. No way! Just be cautious of the law of diminishing returns.
If you’re like most wedding pros I work with you’re neglecting the single best source of new business: Current clients and clients you’ve worked with in the past year.
These couples should love working with you so much they can’t stop talking about and sharing the things you’re doing to make them so happy.
And all their friends are listening and watching to see if you could be the one to help them with their own wedding when they get married.
People share stories
So give them something to talk about…over their IG stories. (See, I don’t hate IG!) Couples want Instagrammable moments on more than just their wedding day. They want to share the journey of getting there too.
Here are some ideas to get you started:
Thoughtful gift related to their upcoming honeymoon
Book(s) you know they’ll love
Date-night cards to inspire a break from wedding planning
Wine glasses with an inside-joke reference etched (better than a bottle of wine that’s consumed, glasses are used over and over and over)
Exquisite frame for a photo from their wedding
Share on your own IG stories a list of favorite romantic restaurants (and tag them)
Care package with living room picnic items for a date night
Gift certificate to a restaurant experience they’ll love
Self-care items like candles and bath salts
Orchid for their desk/office (because people will ask about it)
Massage-therapy gun (yes, I’m serious)
Actual (chair) massage at their workplace
Fun coasters of the engagement photos for their coffee table
Counter-top whiskey barrel with their name on it
Tips and tricks to be a good bridesmaid for her maid of honor
Gift certificate for a beauty treatment before the wedding
3-month-out pre-versary gift
BTS IG slides of your work to get ready for the wedding
At this point I’m just making stuff up. But it’s good stuff! Find something that’s:
Related to their wedding
Related to taking a break from their wedding
Shared experience – on IG and IRL
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