Last week I shared two things that probably surprised you:

1. Stop wasting so much time trying to get leads from IG

2. Leave planners alone and seek referrals elsewhere

I want to be clear. I’m not saying to abandon all efforts in these areas. No way! Just be cautious of the law of diminishing returns.

If you’re like most wedding pros I work with you’re neglecting the single best source o...

Growing revenue is a (partly) numbers game. The more leads you get the more likely you are to hit your goals. 

But it’s not that simple. 

Think of all those people looking around your website. You probably have a ton every year who drop by, browse for a bit, and then take off (because you don’t have any content on your site to engage them, but that’s a different issue and I digress…).

So you sp...