If you haven’t heard of “habit stacking” you should look into it immediately – or sooner.
My favorite (and easy and interesting to read) book that goes over some techniques with habit stacking is “Atomic Habits” by James Clear. (It’ll change so much about your daily living it’s ridiculous. Get it now – and actually read it, don’t just add it to your cart!) The premise of the book is to get 1% better every day so after time you’ll see huge improvements.
A big reason the book really resonated with me is that it’s how I coach my clients!
I wrote a couple weeks ago about how you’ve got to go through the scores/hundreds of micro-decisions your buyers make before sending a deposit your way.
The simple idea is to find each piece of resistance you’re creating and make it easier for couples to buy from you.
And you do it bit by bit by bit until it’s smooth sailing from where they heard about you to where they sign on the dotted line.
Easier said than done
Here’s the thing, though: I said it’s simple to do (and it is), but I didn’t say it won’t be hard. It’s difficult for those who aren’t experts to either
a) identify all the micro-decisions
b) pick out the ones that are tripping up your buyers
c) recommend the right fix for the problem(s) and
d) implement the solution to get the result you want
How do you make progress?
If you want to see your revenue grow you’ve got to become an expert. And to do that, you’ve got to develop a curriculum to learn the things that’ll make you smarter/better at the things you need to do.
Say you want to get better at sales. To do that, you’ve got to get good (even great) at:
Active listening
Profiling potential buyer types
Persuading people
Proposal, content and copywriting
Talking with strangers
These are the skillsets you’ve got to master if you want to make more money. Like habit stacking, each one of these skills – when stacked on top of each other – will make you a little better. They’re really just the components you need to master before you can succeed with sales.
So ask yourself:
What are you learning to get better at these things?
How are you practicing getting better at these things?
Who are you learning from to get better at these things?
If you want to see improvement you’ll need solid answers to these three questions.
50% Complete
In the coming weeks, we'll be rolling out the online sales courses for your to move through at your own pace.