The talk of sales and marketing funnels may have finally reached a tipping point…and are now going down the drain!
I couldn’t be happier. Now, we get to focus on what really matters.
The problem with the funnel approach is that you have to keep pouring in at the top to get a little bit out of the bottom. What nobody tells you is that you’re leaking leads out of the...
You think you’re busy? I believe you. I trust you’re working hard, putting in the hours.
But you aren’t THAT busy. You aren’t so busy that you can’t take inquiries from next year’s couples.
You know why?
1 in 5 of your 2020 clients will get engaged in July and August of this year.
Most couples wait about...
I know you’ve said these things. At least one of them. Okay, maybe you’ve just thought them. For sure you’ve heard others say them. Maybe you just said them…for a friend, right?
“The marketplace is so saturated.”
When was the last time you went to any networking event or industry conference and you did NOT hear someone say this?
My first year selling events for the venue where I worked, we did less than 15 weddings in each of our peak months. That accounted for about half of all the business we did, which made sense because that fit the revenues resort-wide.
July and August were gold for us. Or so we thought…
The last year I sold weddings for the resort we had 60 events in 62 days. I’m not talking...
On November 28, 1979 an Air New Zealand flight took off for a sight-seeing trip to Antarctica with 257 people on board. The company had run this all-day tour over a dozen times in the previous two years and the pilots had logged thousands of hours flying commercial jets.
Five hours after take-off the flight crashed into the side of a mountain thousands of miles away. All 257...
If you’re a wedding pro, chances are you’re grappling with perfectionism. You want the best for your clients. You want to the most for your creativity. It’s not enough to do well enough. If you’re like me, 94 out of a 100 is mediocre – and so it’s now average.
The problem with running a business as a perfectionist is that you tend to neglect other areas...
Last week, I shared the first 5 of my top 10 takeaways from the most recent Engage! Luxury Wedding Business Summit. Click here if you didn't get a chance to read it.
This week, I'm wrapping up my experience with these takeaways:
Give it away freely
Although only 1,500 people follow me on Instagram, I consider myself an influencer. Long before the term was coined to describe public figures who...
I've had the pleasure of attending 11 Engage! Luxury Wedding Business Summits. Each Engage! is unique and I walk away feeling energized by the community. I’ve found people typically attend Engage! for three primary reasons: the people, the information and the inspiration. It’s hard to find a more immersive three days in our industry for all three at the same...
The number one thing I get asked to speak about at workshops and conferences is pricing. Pricing, pricing, pricing. When and how do I raise my rates? How do I present pricing on my website? Can I use dynamic pricing in my market/segment/field? The questions go on and on.
To provide answers, I pull recommendations from the millions I’ve sold directly to couples in the 15 years...
If you're like most wedding pros you've put most of your eggs in one of four baskets:
1. Social media
2. Listings (eg. The Knot, Junebug Weddings, etc.)
3. Networking (ie. Referrals)
These are all really important to get right – after all, their primary purpose is to drive interest in...
Join Compass Coaching, the monthly live Q&A-format coaching series, where I'll answer these (and much more) - and help coach you to a sales conversion!
Click below and learn how to get your toughest questions answered and win more business.