Waiting for the Eye of the Storm

Uncategorized Mar 17, 2020

Wouldn’t it be great if it was business as usual this week? 

But it’s not. And it likely won’t be for weeks to come. 

 

Things are changing fast – and will continue to for a while

I waited to write this week’s post until Monday night because the situation is developing so quickly. 

On Sunday morning most wedding pros were hoping their March and...

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STOP "Educating" Potential Clients

coaching sales Mar 10, 2020

Over the past 42 years I’ve come to realize the strangest things irritate me. Multiple conversations at the table; someone talking to me from a different room across the house; music I don’t know very well playing while I write (I just changed it btw…). Like I said, they’re weird.

Another thing that’s really fired me up since I heard it many years ago is how...

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6 Key Ways to make Your Clients Feel Heard

Pssst. Lean in. I wanna tell you a little secret and it works better if you’re closer to the screen. Go ahead. I’ll wait….

Okay, you ready?

Your buyers don’t really want to hear what you have to say. Well, maybe they do…but not until you hear what they have to say. 

Here’s the biggest problem, though: They don’t know what to say. They need your...

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Do This One Thing to Grow Your Network

client market sales Feb 25, 2020

Over the past couple weeks you’ve learned how important your people can be to the success in your business. Yes, the planners and venues who are referring you business, but also the clients who love your work so much they want to shout it from the mountain tops – or at least into their best friends’ ears.

I read somewhere that your network is the safety net to catch you when...

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18 Ways to Get Referrals from Current Clients

leads sales Feb 18, 2020

Last week I shared two things that probably surprised you:

  1. Stop wasting so much time trying to get leads from IG

  2. Leave planners alone and seek referrals elsewhere

I want to be clear. I’m not saying to abandon all efforts in these areas. No way! Just be cautious of the law of diminishing returns.

If you’re like most wedding pros I work with you’re neglecting the single...

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Why You Should Stop Annoying Wedding Planners

leads sales Feb 11, 2020

Growing revenue is a (partly) numbers game. The more leads you get the more likely you are to hit your goals. 

But it’s not that simple. 

Think of all those people looking around your website. You probably have a ton every year who drop by, browse for a bit, and then take off (because you don’t have any content on your site to engage them, but that’s a different...

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The First Step To Booking More Couples In 2020

sales Feb 04, 2020

Last week I wrote about skill stacking. The idea is to reverse engineer what you’ve got to be great at if you want to see success with your business – and then build those skills on top of each other to reach your goals.

But what do you need to get good at?

In the coming weeks I’ll share core capabilities you need to master if you want to book the right kinds of clients. Most...

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Self-Stack Your Way to Success

habits self stack success Jan 28, 2020

If you haven’t heard of “habit stacking” you should look into it immediately – or sooner.

My favorite (and easy and interesting to read) book that goes over some techniques with habit stacking is “Atomic Habits” by James Clear. (It’ll change so much about your daily living it’s ridiculous. Get it now – and actually read it, don’t just...

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The 3 Big Problem Areas for Every Wedding Company

Are you in the wedding industry and not making the kind of money you want? Like I say, welcome to the club.

Today we’re going to talk about where you could be struggling. Forget everything you think you know about why you’re not happy with the results you’re getting. (If you’re that good, hit reply and join my team…I’m always interested in good talent.)...

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Your Wedding Business: A Self-Exam

marketing sales Jan 14, 2020

Last week I recommended not to blindly take someone else’s medicine. What’s hurting your revenue may be different than what they’ve got issues with – and you need to know what’s the problem with your marketing and sales process if you want to get the absolute best solution(s).

Booking more business is simple

I’ve obsessed about making more money for wedding...

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