Everyone wants to know how to charge more for their services. I mean EVERYone. Let me put that another way: I don’t know anyone who wants to charge less. Especially now with COVID-19 wreaking havoc on 2020 clients who are now taking all the 2021 dates!

I’ve talked with many event pros who are considering charging less to make sure 2021 fills in. First, don’t...

Okay, if I’m being honest, what I’m about to show you may not be the worst ever written. I’ve seen some pretty bad ones lately! Also, it’s worth noting that this week’s blog post may be a bit longer than 3 minutes – but trust me, it’s worth it.

What makes up a really bad email you ask? View the email and hear my thoughts here.

Pretty scary...

The response you give to an initial inquiry is one of the most crucial parts of the sales process. Get it right and you’ll keep the prospect interested. Blow it and you’ll never hear from them again. We’ve already discussed what’s happening when you get ghosted. Let’s take a break from what not to do, and devote a bit of space to what you should be doing.

The...