In Case of Emergency: Sales Discovery through Email

The best way for two humans to connect, build trust, and uncover needs is the same as we’ve been doing for 10,000 years: face-to-face around a fire outside of a cave. No, really, it’s by having a simple conversation. With everyone’s busy schedules, though, in-person is hard. Phone calls are a good way to meet the discussion needs without wasting time driving all over town.

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The Worst Inquiry Response Email Ever Written

Okay, if I’m being honest, what I’m about to show you may not be the worst ever written. I’ve seen some pretty bad ones lately! Also, it’s worth noting that this week’s blog post may be a bit longer than 3 minutes – but trust me, it’s worth it.

What makes up a really bad email you ask? View the email and hear my thoughts here.

Pretty scary...

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How to Write a Winning Inquiry Response

initial inquiry Apr 30, 2019

By the time potential clients contact you about your services, they could be 70-80% of the way through the buying process. They’ve asked for recommendations from trusted friends and vendors, searched listings and read reviews, stalked your Instagram and Pinterest, scoured your website, and finally took the plunge by submitting the form or sending an email.

Now what?

The buyer...

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The Real Goal of Your Initial Inquiry Response

emails initial inquiry Apr 23, 2019

The response you give to an initial inquiry is one of the most crucial parts of the sales process. Get it right and you’ll keep the prospect interested. Blow it and you’ll never hear from them again. We’ve already discussed what’s happening when you get ghosted. Let’s take a break from what not to do, and devote a bit of space to what you should be doing.

The...

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