In Case of Emergency: Sales Discovery through Email

The best way for two humans to connect, build trust, and uncover needs is the same as we’ve been doing for 10,000 years: face-to-face around a fire outside of a cave. No, really, it’s by having a simple conversation. With everyone’s busy schedules, though, in-person is hard. Phone calls are a good way to meet the discussion needs without wasting time driving all over town.


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