How To Make Money With No Inquiries

Let’s be real. It’s rough out there. Postponements, negotiations, and cancellations are what’s coming in our inboxes rather than the inquiries we all want to see.

Remember those obnoxious, generic emails you used to get asking about pricing and availability, clearly copied and pasted from the 50 other vendors they emailed or BCC’d with you? You used to hate getting...

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The 3 Big Problem Areas for Every Wedding Company

Are you in the wedding industry and not making the kind of money you want? Like I say, welcome to the club.

Today we’re going to talk about where you could be struggling. Forget everything you think you know about why you’re not happy with the results you’re getting. (If you’re that good, hit reply and join my team…I’m always interested in good talent.)...

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Your Wedding Business: A Self-Exam

marketing sales Jan 14, 2020

Last week I recommended not to blindly take someone else’s medicine. What’s hurting your revenue may be different than what they’ve got issues with – and you need to know what’s the problem with your marketing and sales process if you want to get the absolute best solution(s).

Booking more business is simple

I’ve obsessed about making more money for wedding...

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Stop Featuring Dumping and Start Connecting with Clients

benefits features marketing Dec 10, 2019

“I provide 8 hours of coverage, a second shooter, and an engagement session.” – You

“I offer full-service planning with unlimited email communication and meetings and two coordinators on the day-of.” – You

“We have a 23,000 square foot ballroom with attached cocktail reception space you can use for 10 hours.” – You

“I shoot fine art...

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The #1 Referral Source You’re Neglecting

The talk of sales and marketing funnels may have finally reached a tipping point…and are now going down the drain!

I couldn’t be happier. Now, we get to focus on what really matters.

Clients.

The problem with the funnel approach is that you have to keep pouring in at the top to get a little bit out of the bottom. What nobody tells you is that you’re leaking leads out of the...

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The Most Effective Marketing Tool Is Not What You Think

marketing sales Jun 04, 2019

If you're like most wedding pros you've put most of your eggs in one of four baskets:

1.    Social media

2.    Listings (eg. The Knot, Junebug Weddings, etc.)

3.    Networking (ie. Referrals)

4.    Website

These are all really important to get right – after all, their primary purpose is to drive interest in...

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Stop Yelling at Potential Buyers

Every year I talk with hundreds of wedding pros. They all tell me the same thing. You’ve probably heard it too. Maybe you’ve even said it to someone out loud. Chances are you’ve at least thought about it and even considered believing it.

What is it I hear over and over and over again?

Some version of, “I want to make more money.”

You’re right. But it’s...

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