I love giving people advice. I really do. I love offering practical advice. I love offering helpful advice. I love offering insightful advice. In fact, I offer so much advice it can get me into trouble.

That almost always happens when I offer unsolicited advice. You know the kind. It’s when you’re telling someone about a situation and the other person jumps in with the answer to all...

Pssst. Lean in. I wanna tell you a little secret and it works better if you’re closer to the screen. Go ahead. I’ll wait….

Okay, you ready?

Your buyers don’t really want to hear what you have to say. Well, maybe they do…but not until you hear what they have to say. 

Here’s the biggest problem, though: They don’t know what to say. They need your...