I love giving people advice. I really do. I love offering practical advice. I love offering helpful advice. I love offering insightful advice. In fact, I offer so much advice it can get me into trouble.

That almost always happens when I offer unsolicited advice. You know the kind. It’s when you’re telling someone about a situation and the other person jumps in with the answer to all...

Everyone wants to know how to charge more for their services. I mean EVERYone. Well, I don’t know anyone who wants to charge less. 

Recently, I talked with a wedding pro who said that she raised her rates because she was booking a ton (good) but increased them by over 30% (not so good). She’s gone from having the best year ever to the worst on record. 

She...

My sweet wife, Katy, has to remind me all the time to do a better job of explaining. And she’s 100% right. I get lost in my own head so much that I forget to explain to new people what’s going on here with the advice I offer. 

I’m sorry. Let’s go back up to big-picture level for this post, shall we?

Okay, now that we’re at cruising altitude, I want to make...

Last week, I explained how weddings were anything but simple to sell. In fact, they’re incredibly complex with lots of moving pieces over long lengths of time with tons of money and multiple decision-makers involved. 

Y’all. This is about has hard as it gets.

What’s worse is that you’re not a salesperson. You’re good at what you do for your clients, which is...

One of the biggest challenges we face in the wedding world is selling to multiple people. 

I know, sometimes it feels like we’re selling to people with multiple personality disorder. We’ve all run into the prospective client who feels like your best friend when you’re on the phone with her during the discovery call, and then you get that email and you’re like,...

Last week I reminded you what you already knew: Blogging is crucial for your business. Especially now that summer proposals are culminating and newly engaged couples are looking at 2021 options – and even 2022 dates!

Regular and well-done blog posts attract an audience to your website where you move them through the buyer’s journey. Let’s remember, sales is about...

I think it’d be great if we could snap our fingers and poof! we’d get what we want. I’d ask for patience, more quality time with my family, and a chance to have a whole-roasted chicken dinner with my mom who passed away about six years ago.

What would you wish for?

Most wedding pros I know are interested in getting more leads for 2021. And I don’t mean...

I recently read about Carter Racing, a case study presented in business schools across the country over the past 30 years. Students have to decide whether or not to race a fictional car with recent engine problems, but may give them big sponsorship money if they finish in the top five. Do you greenlight the race car knowing it might blow up?

I’m not going to dive into the case...

“Good, every year we’ll get 52 more practices than each of your competitors.”

This is what Michael Phelps’ coach told him when Phelps committed to doing workouts on Sundays. If he could do the work when others weren’t, it would give him a decisive advantage in the upcoming competitions.

It worked. Phelps is the most decorated Olympian of all time. Not...

Did you hear that? The ding from your phone? Look down and you might be surprised to find that it’s not another invite to a Zoom meeting but an actual wedding inquiry. From a new client, not a current one, who wants to reschedule.

I mean, when did an email that said, “My fiancé and I just got engaged and we’d love to know more about your pricing and...