The 3 Big Problem Areas for Every Wedding Company

Are you in the wedding industry and not making the kind of money you want? Like I say, welcome to the club.

Today we’re going to talk about where you could be struggling. Forget everything you think you know about why you’re not happy with the results you’re getting. (If you’re that good, hit reply and join my team…I’m always interested in good talent.)...

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Your Wedding Business: A Self-Exam

marketing sales Jan 14, 2020

Last week I recommended not to blindly take someone else’s medicine. What’s hurting your revenue may be different than what they’ve got issues with – and you need to know what’s the problem with your marketing and sales process if you want to get the absolute best solution(s).

Booking more business is simple

I’ve obsessed about making more money for wedding...

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Stop Taking Bad Advice

advice struggling Jan 07, 2020

Not getting the kind of money you want with your business? Join the club. I talk with hundreds of wedding pros every year and maybe a small handful are satisfied with how much they’re making. 

(Pssssst…many of the ones you look up to also aren’t booking what they want for their businesses. I know, because they call me for help, too.)

So what’s the secret to making...

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Goals v Activities

goals resolution sales Dec 31, 2019

The new year is nearly here so I guess that means I should write something about goal-setting.

Welp, I’m sorry but that’s not gonna happen today.

Don’t get me wrong, I love a good target to shoot for. Here’s the thing, though:

It’s what you do to reach a goal that’s more important than setting them.

For example, I’d like to lose 25 pounds in 2020. To do...

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Top 10 Takeaways from Engage!19 Nizuc - Part One

I've had the pleasure of attending 12 Engage! Luxury Wedding Business Summits. It’s hard to find a more immersive three days in our industry for inspiration, education and networking – and Kathryn, Rebecca and Team imagined an incredible atmosphere in Cancun last week.
 
Like most of you, I do my best thinking out of the office. Engage! is the perfect setting to...

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Stop Featuring Dumping and Start Connecting with Clients

benefits features marketing Dec 10, 2019

“I provide 8 hours of coverage, a second shooter, and an engagement session.” – You

“I offer full-service planning with unlimited email communication and meetings and two coordinators on the day-of.” – You

“We have a 23,000 square foot ballroom with attached cocktail reception space you can use for 10 hours.” – You

“I shoot fine art...

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What's a Unique Selling Position & How do You Make One?

Unique selling position. Unique sales proposition. To-may-to, to-mah-to. Po-tay-to, po-tah-to.

But instead of calling the whole thing off I’m going to call you out, because it’s too important NOT to know what this is and how to make one.

First things first, we’re going to call it a USP. More importantly, we’re going to define what exactly is a USP.

 

U is for...

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Standing Out in a Crowded Marketplace

I just got back from Greece and wanted to share the best travel tip we got from a local with you. Don’t eat at a restaurant if a) they have mostly pictures on the menu or b) if there’s a guy standing out front trying to get you to come in. 

So there we were in Chania, a cute little port town with TONS of restaurants. It was lunch time and we strolled the inner harbor looking...

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If You Want to Grow Sales, Start Here

sales Nov 19, 2019

You want to know a secret?

The key to making more money isn’t only about you or your work. Sure, that’s important. But so many other people are really great to work with, have tons of experience, and provide a really great service/product.

I’m being serious. It’s not enough to showcase beautiful work, make lots of friends in the industry who can refer you clients, and...

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