“I provide 8 hours of coverage, a second shooter, and an engagement session.” – You

“I offer full-service planning with unlimited email communication and meetings and two coordinators on the day-of.” – You

“We have a 23,000 square foot ballroom with attached cocktail reception space you can use for 10 hours.” – You

“I shoot fine art...

Unique selling position. Unique sales proposition. To-may-to, to-mah-to. Po-tay-to, po-tah-to.

But instead of calling the whole thing off I’m going to call you out, because it’s too important NOT to know what this is and how to make one.

First things first, we’re going to call it a USP. More importantly, we’re going to define what exactly is a USP.

U is for...

I just got back from Greece and wanted to share the best travel tip we got from a local with you. Don’t eat at a restaurant if a) they have mostly pictures on the menu or b) if there’s a guy standing out front trying to get you to come in. 

So there we were in Chania, a cute little port town with TONS of restaurants. It was lunch time and we strolled the inner harbor looking...

You want to know a secret?

The key to making more money isn’t only about you or your work. Sure, that’s important. But so many other people are really great to work with, have tons of experience, and provide a really great service/product.

I’m being serious. It’s not enough to showcase beautiful work, make lots of friends in the industry who can refer you clients, and...

I was talking with a client the other day about the challenges facing her business and I want to share it with you…

Let’s call her Sarah. Sarah’s a photographer in a major Midwest market like Chicago (none of this is true, but I want to include a character so you can enjoy it more.) Sarah called because she wanted to raise her prices and needed my advice on how to do...

If you’re like most wedding pros you’re either a) preparing for 3 straight days of sleep or b) you’re psyched from the gains you made and ready for more. Or maybe c) scouring the web for ways to make passive income because you can’t handle another wedding season like this past one. 

Silly season is over

Many of you know I worked at a Resort in the Pacific...

I was on the phone the other day with an event pro who was at a crossroads in his planning company. Let’s call him Doug. He’d been in business for several years but recently things had been pretty slow. Revenues had plateaued, leads weren’t coming in, inquiries ghosted after hearing about pricing. He attended several conferences and workshops each year, took online courses,...

It’s not easy to get better. I’m serious. You have to admit you don’t know everything. Then you have to ask for help. But don’t take it from anyone, because you have to find a great teacher who knows how to get you where you want to go.

Even after you do all these things, the likelihood you’ll do little to nothing good for your business is still high.

We’ve...

Let me ask you a question. It’s a simple one, but hard to answer honestly: Why are you DIYing your business?

Follow-up questions:

Are you DIYing because you’ll get the best results?

Are you DIYing because you’ll save time?

Are you DIYing because you’ll make things easier?

Are you DIYing because you know the way better than others?

I’m not a clairvoyant, but...

You know what’s so silly? Most of us really really really focus on making BIG improvements only one time each year. January 1. Or sometime around then. 

For us wedding pros that’s too late. 25% of our clients for the upcoming year will have just gotten engaged but we don’t have any time to get started on our new goals because we’re too busy answering emails about...