What's a Unique Selling Position & How do You Make One?
Dec 03, 2019
Unique selling position. Unique sales proposition. To-may-to, to-mah-to. Po-tay-to, po-tah-to.
But instead of calling the whole thing off I’m going to call you out, because it’s too important NOT to know what this is and how to make one.
First things first, we’re going to call it a USP. More importantly, we’re going to define what exactly is a USP.
U is for different
The first thing to do i...
