What's a Unique Selling Position & How do You Make One?

Unique selling position. Unique sales proposition. To-may-to, to-mah-to. Po-tay-to, po-tah-to.

But instead of calling the whole thing off I’m going to call you out, because it’s too important NOT to know what this is and how to make one.

First things first, we’re going to call it a USP. More importantly, we’re going to define what exactly is a USP.

 

U is for...

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Standing Out in a Crowded Marketplace

I just got back from Greece and wanted to share the best travel tip we got from a local with you. Don’t eat at a restaurant if a) they have mostly pictures on the menu or b) if there’s a guy standing out front trying to get you to come in. 

So there we were in Chania, a cute little port town with TONS of restaurants. It was lunch time and we strolled the inner harbor looking...

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