On November 28, 1979 an Air New Zealand flight took off for a sight-seeing trip to Antarctica with 257 people on board.  The company had run this all-day tour over a dozen times in the previous two years and the pilots had logged thousands of hours flying commercial jets.

Five hours after take-off the flight crashed into the side of a mountain thousands of miles away. All 257 people died instantl...

If you’re a wedding pro, chances are you’re grappling with perfectionism. You want the best for your clients. You want to the most for your creativity. It’s not enough to do well enough. If you’re like me, 94 out of a 100 is mediocre – and so it’s now average. 

The problem with running a business as a perfectionist is that you tend to neglect other areas that need your attention. I put a survey o...

Last week, I shared the first 5 of my top 10 takeaways from the most recent Engage! Luxury Wedding Business Summit. Click here if you didn't get a chance to read it.

This week, I'm wrapping up my experience with these takeaways:

Give it away freely
Although only 1,500 people follow me on Instagram, I consider myself an influencer. Long before the term was coined to describe public figures who have ...

I've had the pleasure of attending 11 Engage! Luxury Wedding Business Summits. Each Engage! is unique and I walk away feeling energized by the community. I’ve found people typically attend Engage! for three primary reasons: the people, the information and the inspiration. It’s hard to find a more immersive three days in our industry for all three at the same time. 
 
Like most of you, I do my best t...

The number one thing I get asked to speak about at workshops and conferences is pricing. Pricing, pricing, pricing. When and how do I raise my rates? How do I present pricing on my website? Can I use dynamic pricing in my market/segment/field? The questions go on and on.

To provide answers, I pull recommendations from the millions I’ve sold directly to couples in the 15 years I’ve worked in the eve...

If you're like most wedding pros you've put most of your eggs in one of four baskets:

1.    Social media

2.    Listings (eg. The Knot, Junebug Weddings, etc.)

3.    Networking (ie. Referrals)

4.    Website

These are all really important to get right – after all, their primary purpose is to drive interest in your brand and generate leads to your inbox. However, you may be spending a little too...

A funny thing happened at a workshop last month. It was a Tuesday morning, and my weekly blog post had been sent out a few hours earlier. I walked into the meeting room, saw some of the other speakers, and started chatting. 

Immediately, three of them said something like, “I got your blog post this morning, and I’m only doing ___ of the six things you said NOT to do during the sales process! I fe...

Every year I talk with hundreds of wedding pros. They all tell me the same thing. You’ve probably heard it too. Maybe you’ve even said it to someone out loud. Chances are you’ve at least thought about it and even considered believing it.

What is it I hear over and over and over again?

Some version of, “I want to make more money.”

You’re right. But it’s hard. It’s really hard. The marketplace is...