The Sales Experience: Website to Discovery is for anyone who's self-taught or hasn't received formal sales training in the wedding space.

Most of us rely on natural ability, luck, connections and charisma when it comes to sales. At some point we'll plateau or fizzle out with this approach.

If you're ready to pick up the tactical how-tos that are missing from most sales training you're in the right place.

The Sales Experience is fundamental to every wedding pro in every field in every market at every level of success, from just getting started to luxury.

If you are a wedding planner just starting out or a photographer with several years' experience, you'll get expert tactics on how to book more business that's coming to your inbox.

You get more than two hours of information on how to create an extraordinary sales experience for wedding couples who inquire. I'll walk you through the dos and don'ts to get people to feel like you're guiding them exactly where they need to go but didn't know.

This course will shatter your understanding of what the sales process can and should look like for your wedding couples. You'll see why and how you're scaring a lot of business away with awful strategies you've picked up over the years. And you'll learn how to do it better and get better results.

The course consists of

• introduction
• how to make your website create more leads
• responding to initial inquiries
• getting people to trust you
• uncovering surface and hidden buyer needs
• using the buyer types to leverage more bookings with skillful communication
• getting prospects to ask for a proposal when it makes sense for them
• setting up a pre-scheduled booking meeting
• model calls to learn exactly how to do some of these techniques
• key takeaways

Just over 3 hours if you watch straight through. It's broken up into more than a dozen sections, including several deep-dives to show what works and doesn't work to get buyers through key stages like inquiry response and discovery meetings.

Sam Jacobson teaches all sections of course and created all the resources you'll get. He's a business consultant and coach for wedding pros across the country and in all different fields for all levels of success, from just starting out to luxury. He's personally sold nearly $10mm to wedding couples who booked hundreds of events from him. He speaks across the country for conferences and workshops, and is a Knot Pro Educator.

Sam teaches through a traditional presentation method with him in front of the camera and a monitor by his side. It's like watching him at a live workshop.