Sales Experience: Proposal to Booking
You've gotten them on the phone, discovered their real needs and they've asked for a proposal. Congratulations! But don't get ahead of yourself. In this course, get a step-by-step approach to designing compelling proposals and learn how to negotiate a closing deal that feels like a real WIN.
Feel Comfortable
Gain the knowledge you need to advance and close deals with confidence
Gain Confidence
Learn what you need to overcome objections and navigate negotiations
Feel Satisfied
Stop guessing if you're doing things right and know that you're using best-practices
Sales Experience: Proposal to Booking
Want to know the secret to closing the deal? If you do it right, you'll simply open the door to collaborate with clients. Are you ready to take the guess-work out of the follow-up process?
"Sam takes complex sales information and makes it easy to understand by walking people through it in simple terms. The how-tos he offers can be applied to the next sales meeting."
Julie Mead
VP B2B Marketing, The Knot
Frequently Asked Questions
The Sales Experience: Proposal to Booking course is for anyone who's self-taught or hasn't received formal sales training in the wedding space.
Most of us rely on natural ability, luck, connections and charisma when it comes to sales. At some point we'll plateau or fizzle out with this approach.
If you're ready to learn a proven sales approach these practical applications will work for any field in the wedding industry.
An extraordinary sales experience is crucial to every wedding pro in every field in every market at every level of success, from just getting started to luxury.
If you are a wedding planner just starting out or a photographer with several years' experience, you'll get expert insight into how you can apply these techniques to book more business.
You get more than two-and-a-half hours of information on how to create compelling proposals, ways to build excitement during the booking process, ways to position positivity in the buyer's mind, techniques to overcome objections, and methods to make the ask easy and natural with all different buyer types.
This course will bust the myth that sales is dirty and your approach has to be through hard selling. You'll also see why and how you're scaring a lot of business away with awful strategies you've picked up over the years.
The course consists of
- introduction
- prescheduling the booking meeting
- engineering a well-designed proposal
- leveraging compelling components in the proposal
- warming up a potential buyer before making the ask
- getting to no and overcoming objections
- creating an easy close process
- key takeaways
Just over 2.5 hours if you watch straight through. It's broken up into 19 sections, including two main sections, deep dives, downloadable resources and next steps.
Sam Jacobson teaches all sections of course and created all the resources you'll get. He's a business consultant and coach for wedding pros across the country and in all different fields for all levels of success, from just starting out to luxury. He's personally sold nearly $10mm to wedding couples who booked hundreds of events from him. He speaks across the country for conferences and workshops, and is a Knot Pro Educator.
Sam teaches through a traditional presentation method with him in front of the camera and a monitor by his side. It's like watching him at a live workshop.
Think you know what wedding couples want?
Closing deals is an enigma for many wedding pros. How do you do it without feeling pushy and still sounding confident?
"Sam presented a comprehensive strategy for how to capture a sale. His presentation flowed easily and provided easy take away points. I highly recommend him to other wedding groups and feel that his subject is valuable to anyone in the wedding business!"
Emily Campbell
BRIDES Best Wedding Planner, President of Colorado WIPA, 2019 The Knot Pro Educator
"Sam’s incredible insights and very practical knowledge has been invaluable. He has helped us shape a sales process that has been extremely successful in the luxury market."
James + Schulze
BRIDES Top Photographer
"Sam always offers a fresh perspective on the wedding industry with actionable strategies and practices that you can implement immediately."
Shannon Leahy
Top Wedding Planner and Designer by Harper’s Bazaar, BRIDES, and Martha Stewart
"Sam has the most amazing advice when it comes to pricing and creating a plan for revenue."
Sylvie Gil
Top Photographer BRIDES, Harper’s Bazaar, and Martha Stewart
"Sam and I talked about pricing and he gave me the tactics to book more business during non-peak periods. I’ve seen huge and immediate increases in revenues using his methods."
Eric Kelley
Top Photographer by Martha Stewart and Harper’s Bazaar
Sales Experience: Proposal to Booking
You've gotten them on the phone, discovered their real needs and they've asked for a proposal. Congratulations! But don't get ahead of yourself. In this course, get a step-by-step approach to designing compelling proposals and learn how to negotiate a closing deal that feels like a real WIN.
